On April 17th, HAWEI Supply Chain Group made a significant mark on its new territory in Thailand - the group's first cold chain truck fully loaded with "King of Fruits" durian in 2025 officially set off from its Thai base (Royal Estate) with a whistle!This is not only a breakthrough for the group in cross-border transportation, but also a crucial step for us to deeply cultivate Southeast Asia and connect the global fresh food network!
HAWEI Supply Chain Group has always been committed to connecting all levels of channels in global production and sales areas, and building an efficient and stable fresh food supply chain system. In the field of fresh fruit and vegetable trade, especially around the fruit resources in Southeast Asia, HAWEI Supply Chain Group has established a fast track from the branch to the tip of the tongue by virtue of its mature procurement network and planting cooperation bases. In the upstream and downstream cooperation of domestic and international markets, the group has established solid strategic partnerships with planting bases, stalls, supermarkets and group buying, etc., ensuring that every fresh product can precisely reach consumers.
Thailand, known as the "Kingdom of Fruits", is renowned worldwide for its durians, which are rich in flavor and of superior quality. The establishment of a new site by Havi Supply Chain Group in Thailand marks an important upgrade in its business layout in Southeast Asia. The new site is equipped with advanced sorting and pre-cooling facilities, which can precisely process durians at the source and retain their freshness and flavor to the greatest extent. From the moment the durians are picked in the orchard, a professional team closely follows up and strictly controls every link to ensure that this batch of durians embarks on the journey to the Chinese market in the best condition.
HAWEI Supply Chain Group will take the operation of the new site in Thailand as an opportunity to further expand its fruit business in Southeast Asia. By constantly optimizing the supply chain process and improving service quality, it is expected that more types of Southeast Asian specialty fruits will be introduced to the Chinese market, enriching consumers' dining tables. Meanwhile, this will also promote in-depth cooperation between China and Thailand in the field of agricultural trade and inject new vitality into the economic development of both sides.
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